Blog articles

Actionable strategies and tactics for entrepreneurs to build better marketing systems and processes.

Gino Gagliardi

Advanced UTM Tracking (Funnel Split Framework)

UTM tracking in marketing is one of the most important first principles. If you’d ask me after roughly 7+ years in marketing...

7 mins read

June 1, 2024

Updated: June 1, 2024

Gino Gagliardi

Hook rate and hold rate. Maybe you’ve heard people talk about this metric. But where in your Ads Manager can you actually fi...

5 mins read

May 31, 2024

Updated: June 1, 2024

Gino Gagliardi

Internal linking by hand has always been a pain in the ass. Recalling which topics you had previously posted, grabbing the links a...

2 mins read

May 4, 2024

Updated: June 2, 2024